Emma Sleep taken to court for failing to address CMA concerns A High Court order has confirmed that Emma Sleep, a mattress seller, behaved illegally and broke consumer law by using misleading countdown timers, false ‘high demand’ messages and ‘discount claims’. Concerns were raised about Emma Sleep in 2022 over behaviour that misled shoppers and […]
Practical actions to help businesses boost security The National Cyber Security Centre (NCSC) has launched a new free Cyber Action Toolkit to help small businesses strengthen their cyber defences in a simple and affordable way. The toolkit has been designed for businesses that may not have in-house IT expertise or large security budgets, offering clear,
Digital content creation providing opportunities for growth A new impact report by Oxford Economics has revealed that YouTube content creators contributed £2.2 billion to the UK economy in 2024 and supported around 45,000 jobs. The figures highlight how digital content creation has grown into a serious business sector, with creators turning their platforms into careers
Help in checking your insurance arrangements The Federation of Small Businesses (FSB) has recently updated its guidance on Employers’ Liability insurance – a useful reminder of the rules and risks around a business insurance that is legally required in the UK. The guidance explains that if you employ anyone – including part-time, temporary, or even
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New guidance published by NCSC The National Cyber Security Centre (NCSC) has published new guidance to help businesses identify and protect against the risks of holding sensitive personal information. The guidance can help you to understand what sensitive personal information is and identify any that your business holds. It also provides some principles that, if
Managing a restructure Whether times are good or bad, sometimes a business needs to restructure in order to move forwards. A restructure of any business requires careful planning, transparent communication, and thoughtful implementation to ensure a smooth transition and minimise disruption. To begin with, you and your management team should define the objectives and rationale
How do managers and business leaders get over their fear of failure. Most people have a fear of failure, and this can impede decision-making and stifle innovation. However, addressing this fear is crucial for effective leadership and fostering a healthy organisational culture. Effective managers embrace a growth mindset. This involves viewing failures as opportunities for
Stories have the power to grab attention, connect with emotion and persuade us to take action. Storytelling is not merely a commercial ploy. It is a necessary ability for entrepreneurs, business owners and leaders who wish to distinguish themselves in today’s competitive and noisy market. At its core, storytelling transforms complex ideas into relatable narratives,
Measuring the return on investment (ROI) on your marketing strategy. Measuring the ROI from a marketing strategy is crucial for understanding its effectiveness as well as guiding future marketing decisions. Measuring ROI involves utilising data and analytics to provide accurate insights. It’s best to start by defining clear and measurable objectives, supported by data. The
